Every Christmas Kings make a donation to the Salvation Army, and this is why...

This Christmas, The Salvation Army want to reach out to the people who are suffering the most by bringing joy and hope into their lives. 

In the present economic climate, many families will struggle to feed and clothe their children, let alone afford presents and treats. And there will be some people struggling to keep a roof over their heads and others who will find themselves on cold and dangerous streets. In over 600 communities across the country, The Salvation Army will be doing all we can for people in desperate need, whatever their circumstances.